Ep. 12 - Jennifer Carper
- Credentials Only
- Jul 13, 2020
- 1 min read
Updated: Jul 15, 2020
"That’s something we always need to remember on the agency side is that we are there to service. It is not about us. It is about them."
Jennifer Carper packs a ton of insight into this episode. The industry veteran has built and managed small to mid-size agencies focused on integrated marketing in the lifestyle space with expertise on brand management, global sponsorship and consumer engagement. Her portfolio includes traveling the world on behalf of sponsors in professional tennis, working with sponsors on New York Fashion Week and being involved with negotiations for the naming rights to one of the most iconic sports venues in the United States. Jennifer shares from her wealth of experience in this episode, providing insights about all facets of working at an agency, from identifying clients and prospects to negotiating and leadership.
Below are Show Notes for Episode 12.
Jennifer Carper
ATP Hong Kong Open, Wikipedia
New Orleans Saints sell Superdome Naming Rights to Mercedes-Benz, The Times-Picayune (2011)
Nelson Mandela (see photo above)
SET PIECES
Can’t Hurt Me by David Goggins
Becoming by Michelle Obama
sun win dạo này thấy bạn bè nhắc hoài nên mình cũng bấm vào coi thử cho biết. Mình chỉ xem sơ sơ vài phút thôi chứ không có ngồi mò kỹ. Cảm giác đầu tiên là trang nhìn khá dễ thở, bố cục chia khối rõ ràng nên lướt qua là nắm được chỗ nào với chỗ nào. Mấy phần thông tin họ để theo dạng bảng cột gọn gàng, không bị chữ dồn một cục nên đỡ mỏi mắt. Mình cũng thích cái menu để ngay chỗ dễ thấy, chuyển qua lại mấy mục nhanh, không phải bấm vòng vòng mới quay lại được. Nói chung kiểu trình bày đơn giản vậy là ổn, nhất là các khung…
This was a chill read — it stayed simple and didn’t feel like it was trying to impress anyone with jargon. I liked how it explained the reasoning behind the tips instead of just dumping a checklist, and the quick examples helped it stick without me having to backtrack. Halfway through I ended up clicking around newimage.io too, mostly because it gave me the same “practical guide” vibe when you want a bit more context. Nothing felt padded or copy-pasted, which is honestly rare. Also, the page itself is easy on the eyes, with clear headings and short blocks of text that make it super skimmable.