"That’s something we always need to remember on the agency side is that we are there to service. It is not about us. It is about them."
Jennifer Carper packs a ton of insight into this episode. The industry veteran has built and managed small to mid-size agencies focused on integrated marketing in the lifestyle space with expertise on brand management, global sponsorship and consumer engagement. Her portfolio includes traveling the world on behalf of sponsors in professional tennis, working with sponsors on New York Fashion Week and being involved with negotiations for the naming rights to one of the most iconic sports venues in the United States. Jennifer shares from her wealth of experience in this episode, providing insights about all facets of working at an agency, from identifying clients and prospects to negotiating and leadership.
Below are Show Notes for Episode 12.
Jennifer Carper
ATP Hong Kong Open, Wikipedia
New Orleans Saints sell Superdome Naming Rights to Mercedes-Benz, The Times-Picayune (2011)
Nelson Mandela (see photo above)
SET PIECES
Can’t Hurt Me by David Goggins
Becoming by Michelle Obama