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Ep. 12 - Jennifer Carper

Updated: Jul 15, 2020

"That’s something we always need to remember on the agency side is that we are there to service. It is not about us. It is about them."

Jennifer Carper packs a ton of insight into this episode. The industry veteran has built and managed small to mid-size agencies focused on integrated marketing in the lifestyle space with expertise on brand management, global sponsorship and consumer engagement. Her portfolio includes traveling the world on behalf of sponsors in professional tennis, working with sponsors on New York Fashion Week and being involved with negotiations for the naming rights to one of the most iconic sports venues in the United States. Jennifer shares from her wealth of experience in this episode, providing insights about all facets of working at an agency, from identifying clients and prospects to negotiating and leadership.

Below are Show Notes for Episode 12.

Jennifer Carper


University of Arizona Swimming 

ATP Hong Kong Open, Wikipedia 

Honk Kong Dragon Boat Festival 

PGA Tour 

Champions Tour 

ATP Tour 



GMR Marketing 

New York Fashion Week 

Council of Fashion Designers of America 


New Orleans Superdome 

New Orleans Saints sell Superdome Naming Rights to Mercedes-Benz, The Times-Picayune (2011) 


New Orleans Saints 

Tom Benson 

Mercedes-Benz of New Orleans

2012 BCS Championship Game 

Super Bowl XLVII 

2012 Final Four 

Engine Shop 

Bruin Sports Capital 

Myers & Briggs 

Dr. Spock 

Harvard University 

Life University 

Name, Image, Likeness 

Zion Williamson  

Anna Kournikova 

Nelson Mandela (see photo above)

Malivai Washington 

Andre Agassi 

Boris Becker 

Todd Martin 


Harvard Business Review 

Ad Age 

Sports Business Journal 

The Dodo on Instagram 

Daily Transformations 

ESPN on Twitter 

NY Times on Twitter 

The Atlantic on Twitter 

Fantastic Things in the World on Facebook 

Nelson DeMille 

The Charm School 

The Gold Coast 

Vince Flynn 

Can’t Hurt Me by David Goggins 

Becoming by Michelle Obama 

Athlete A 

Free Solo 

Kominsky Method 

The Good Place 

The Masters 

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