"The best part I love about sales is you get to try and become a fake expert in so many different things."
Paul Woody’s career has seen him selling for a variety of properties, from college athletic departments to a racetrack that really is a year-round event facility to his current role as Vice President of Business Development for the Professional Rodeo Cowboys Association. Paul stresses there is one thing that is more important than anything else in having sales success. He understands the importance of telling the story of the property you are selling and relationships with key stakeholders, but above all else, he puts the greatest value on listening. In this episode, Paul also discusses how he balanced working in sports while getting a doctorate degree, why he decided college athletics was not the dream job he thought it would be, the importance of momentum and much more.
Listen to the episode here and find show notes below.
Paul Woody
Dissertation: The Impact of Successful NCAA Division I Athletics Programs on the Social Capital of Urban Communities
OU wins at Penn State (2012)
OU Sweet 16 appearance (2012)
SET PIECES
Dig Your Well Before You're Thirsty by Harvey MacKay
Ice to the Eskimos by Jon Spoelstra