"I think that’s a key part of the industry today is that you can be excellent at what you do but you’ve constantly got to re-invent yourself and market yourself because the media landscape’s changing."
Ben Nichols is an international sports communications specialist who has worked with a wide variety of global entities. Ben’s experience includes Formula 1, a Middle Eastern tennis tournament, the Gold Coast Commonwealth Games and the World Anti-Doping Agency. During our conversation, Ben talks about working with international properties both in terms of cultural adjustments and the fact someone is always working in one time zone even if it is the middle of the night in yours. Ben shares a number of lessons from all his experiences, including the efforts to stay ahead of the narrative on a subject like doping and the pressures related to working in crisis situations.
Below are Show Notes from Episode 13.
Ben Nichols
Equal Medals for Men and Women, Sporting News
Commonwealth Games coverage in New York Times
Chase Carey Pulls Formula 1 Out of the Past, NY Times (2019)
Fevertree Championship at Queen’s Club in London (formerly Stella Artois Championship)
Ben Opinion Piece: The athlete voice has become one of the defining issues of our time
SET PIECES
The Miracle Morning by Hal Elrod
Kane and Abel by Jeffrey Archer
1996 Euro Semifinal As it Happened, The Guardian (2020)