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Ep. 14 - Scottie Rodgers

"It was a massive learning experience and honestly it helped me understand how to handle a major sporting event on a national level with a thousand moving parts and understand how your part fits within it." 

Scottie Rodgers has just started as Director of Communications for the Goodyear Cotton Bowl Classic, but he has already worked more than 20 of these Dallas bowl games. In his career, Scottie has worked at the highest levels of collegiate athletics, from the College Football Playoffs to Final Fours, and he has represented a number of entities along the way, including three different college conferences.

In this episode, Scottie describes what it’s like to work for the NCAA on their championships, the variance when working the Ivy League compared to the SEC, how today’s media environment has changed the work of a PR practitioner and the importance of experience and networking to find success in this industry.


Below are Show Notes for Episode 14:


Scottie Rodgers


Article highlighting cup policy, SI.com 

FBS 

NFL 

MLB 

The Crimson White - University of Alabama student newspaper 

New Year’s Six Bowl Games (Cotton Bowl, Fiesta Bowl, Orange Bowl, Peach Bowl,  Rose Bowl,  Sugar Bowl)

SET PIECES

Halftime by Bob Buford 

The Real-Life MBA by Jack and Suzy Welch

Braves World Series 1995 (AJC 25th anniersary) 

Braves worst to first 1991, Atlanta Magazine 

Blauser’s spikes melting referenced in this AP story 


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