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Ep. 14 - Scottie Rodgers

"It was a massive learning experience and honestly it helped me understand how to handle a major sporting event on a national level with a thousand moving parts and understand how your part fits within it." 

Scottie Rodgers has just started as Director of Communications for the Goodyear Cotton Bowl Classic, but he has already worked more than 20 of these Dallas bowl games. In his career, Scottie has worked at the highest levels of collegiate athletics, from the College Football Playoffs to Final Fours, and he has represented a number of entities along the way, including three different college conferences.

In this episode, Scottie describes what it’s like to work for the NCAA on their championships, the variance when working the Ivy League compared to the SEC, how today’s media environment has changed the work of a PR practitioner and the importance of experience and networking to find success in this industry.


Below are Show Notes for Episode 14:


Scottie Rodgers

LinkedIn

Goodyear Cotton Bowl Classic Announcement


NCAA 

Article highlighting cup policy, SI.com 

Dasani 

1999 NCAA Tournament 

Indiana University basketball 

Bobby Knight 

NCAA Women’s Basketball 

University Connecticut

University of Tennessee  

Xavier University 

ESPN 

Hammond Communications 

Women’s Basketball Coaches Association Convention 

2019 Minneapolis Final Four, Pioneer Press 

Sun Belt Conference 

Southeastern Conference 

Ivy League 

Big XII 

University of South Alabama 

University of Alabama 

25 years later, ’Shot That Rolled the Tide’ still special to South Alabama Fans, al.com (2014)

South Alabama’s Peanut Butter and Jelly 

Mobile Press Register 

FCS football 

Troy University 

Tulane University 

Group of Five (American Athletic Conference, Conference USA,  Mid-American Conference, Mountain West Conference, Sun Belt Conference)

Sun Belt Men’s Basketball 

Sun Belt Football 

Power 5 Conferences (Atlantic Coast Conference, Big Ten Conference, Big XII Conference, Pac-12 Conference, Southeastern Conference)

The Athletic 

Chris Vannini 

Football Caps Historic Season 

Sun Belt Ties Conference Record with Seven Selections 

Harvard University Athletics 

FBS 

Harvard Men's Basketball 

Yale Men's Basketball 

Princeton Women's Basketball 

Bloomberg News 

Alabama-Auburn rivalry

Penn-Princeton rivalry

Harvard-Yale rivarly

Princeton-Yale rivalry

NFL 

MLB 

Tennesse Titans 

Charlotte Panthers 

Nashville Predators 

The Atmore Advance 

The Crimson White - University of Alabama student newspaper 

1992 SEC Championship Game 

1992 Alabama Football archive 

Gene Stallings carried off field after Sugar Bowl, Getty Images 

Alabama women’s soccer 

1994 World Cup 

1995 NCAA Men's Basketball Tournament 

Kevin Trainor

University of Arkansas 

Roy Kramer 

Goodyear Cotton Bowl Classic 

Charles Bloom

Charlie Fiss 

Cotton Bowl Hall of Fame 

College Football Playoff 

AT&T Stadium 

Bowl Championship Series 

New Year’s Six Bowl Games (Cotton Bowl, Fiesta Bowl, Orange Bowl, Peach Bowl,  Rose Bowl,  Sugar Bowl)

University of Wisconsin 

Michigan State University

Western Michigan University

University of Memphis 

Penn State University

Name, Image, Likeness 

CoSIDA 

Diversity & Inclusion Committee 

Special Awards 

BC-SIDA 

2020 CoSIDA Virtual Convention 

National Association of Collegiate Directors of Athletics 

Minorities Opportunities Athletic Association 

Collegiate Athletics Leadership Symposium 

SET PIECES

D1 Ticker 

NACDA Daily Review 

Athletic Director U 

AD U on Twitter 

Dr. Marc Williams on LinkedIn 

Halftime by Bob Buford 

The Real-Life MBA by Jack and Suzy Welch

Cowboys Super Bowl XXX 1995, NFL Films 

Braves World Series 1995 (AJC 25th anniersary) 

Braves worst to first 1991, Atlanta Magazine 

John Smoltz 

Greg Maddux 

Jeff Blauser 

Blauser’s spikes melting referenced in this AP story 

Riverfront Stadium 


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