Search
  • Credentials Only

Ep. 19 - Isabelle McLemore

"We were just the weirdest little group who really had no background in MMA and that was the point because they wanted to infuse the existing team with outside the box ideas, reaching new audiences, talking to new media, getting out of that MMA space."

Isabelle McLemore has spent much of her career working with individual athletes, from professional tennis to UFC to now working as the Director of Communications at USA Swimming. Similar to her previous time with Tennis Canada, her work at USA Swimming involves not only working with top-flight athletes but also supporting grassroots participation in the sport which require distinct PR strategies. Isabelle shares insights from her public relations roles, from working with star athletes to managing communications efforts with executives. She also recalls her experience working for the Canadian Olympic Committee when her homeland hosted the 2010 Games in Vancouver.

Show Notes


Tennis Canada 

Rogers Cup in Toronto 

Coupe Rogers in Montreal 

Milos Raonic 

Genie Bouchard 

Denis Shapovalov 

Felix Auger-Aliassime 

Bianca Andreescu 

Daniel Nestor 

Stacey Allaster 

WTA 

Berlin Open 

Internazionali BNL d’Italia in Rome 

Roland Garros 

Canadian Olympic Committee 

2010 Vancouver Olympics 

2010 Hockey Gold Medal Highlight 

Vancouver 2020 Olympics ushered in golden decade for Canadian athletes, CBC (2019) 

Canada’s Olympians feel the love at Montreal parade, Toronto Star 

Ultimate Fighting Championship 

Mixed Martial Arts 

Meet the new owners who paid $4b for UFC, Fox Sports (2016) 

How Dana White Unexpectedly Brought UFC Back in a Pandemic, NY Times 

Jiu jitsu 

Boxing 

Wrestling 

How John McCain Grew to Tolerate MMA, the sport he Likened to “Human Cockfighting", Slate

New York ends ban and becomes 50th state to legalize MMA, The Guardian (2016) 

Frittiata Brothers Sell Remaining UFC Stakes, Forbes   (2017) 

USA Swimming 

World Championships 

Pan Pacific Championships 

United States Olympic & Paralympic Committee

Tokyo Olympics delayed until 2021, NBC Sports 

Tim  Hichney, President & CEO of USA Swimming  

SET PIECES

NPR Up First 

680 News in Toronto 

Google Alerts 

Inside the Games 

Nicole Auerbach on Twitter

Crazy Rich Asians Triology 

Crazy Rich Asians Movie 

Amazon Prime 

FUBO TV 

Fixer Upper 

1993 World Series Game 6 Joe Carter Walk Off 

Toronto Blue Jays 

Joe Carter 

5 views
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

© 2020 by Credentials Only