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Ep. 2: Tom Eiser

"It isn’t just about the meal that’s put out or something like that. It’s every little detail of making each person that comes there feel like they are important. Let’s be honest, their experience they have will impact how they cover us."



Tom Eiser has handled media relations for Xavier University’s men’s basketball team since 1986.


During his tenure, the Musketeers have had 33 winning seasons, 25 NCAA Tournament appearances, numerous All-Americans as well as a National Player and Coach of the Year.

Yet, during our conversation, the Cincinnati native was quick to talk about the achievements of many other Xavier teams, including women’s soccer, men’s golf, and even football.



It’s that kind of “all for one” spirit that has made Eiser the perfect fit for a decades-long career at Xavier where he serves as Associate Athletic Director for Communications.

In this episode, Eiser talks about boosting the profile of athletes and coaches on the national stage, how the job has changed with the media landscape, shares what he considers some of Xavier’s greatest moments and what he emphasizes to make the media feel welcome.


Below are Show Notes from Episode 2 with Tom Eiser.

Tom Eiser

Bio | Twitter | LinkedIn

Xavier Athletics

Website | Twitter | Facebook | Instagram


2019-20 Xavier Men’s Basketball Media Guide

• 2017-18 Men’s Basketball Media Guide CoSIDA Publications and Digital Design Contest Third Place 

• 2016-17 Men’s Basketball Media Guide CoSIDA Publications and Digital Design Contest Second Place

• 2012-13 Men’s Basketball Media Guide CoSIDA Publications Contest Second Place

• 2010-11 Men’s Basketball Media Guide CoSIDA Publications Contest First Place

• 2019-20 Xavier Men’s Basketball Game Presentation - Intro Video

• Xavier Athletic Hall of Fame 

• Xavier football history

University of Detroit Mercy Athletics

• Detroit Titans Football history

John Shinners 

Danny Abramowicz 

• 1950 Salad Bowl, Xavier University News 

Byron Larkin 

• Larkin Sets Scoring Record, WCPO 

Tyrone Hill 

• Tyrone Hill "It's T Time" tea bags mentioned in Chicago Tribune, LA Times 

Romain Sato 

• Romain Sato Matryoshka Nesting Dolls

David West

• David West Bobblehead and keychain 

Basketball Times 

U.S. Basketball Writers Association 

• Chris Mack Named 2016 USBWA Coach of the Year, Cincinnati Enquirer 

Xavier Men’s Basketball Coaches 

Skip Prosser 

Official NCAA Basketball Scorebook 

Pete Gillen 

Thad Matta 

Sean Miller 

Chris Mack 

Cincinnati Enquirer 

Cincinnati Post 

• Xavier on The Athletic 

Shannon Russell on Twitter 

Adam Baum on Twitter 

• Xavier in Cincinnati Enquirer 

Television stations in Cincinnati 

• Xavier Track & Field 

• Xavier Cross Country 

• Xavier Women’s Soccer 

• Xavier Men’s Golf 

• Xavier Women’s Golf 

• Xavier Men’s Tennis 

• Xavier Women’s Tennis 

• Xavier Men’s Basketball History, Sports-Reference.com

• 2010 NCAA West Regional Semifinal (Salt Lake City) - Xavier vs Kansas State, Highlight 

• Xavier 115, Loyola Marymount 113 on Jan. 2, 1990 Box Score 

Hank Gathers 

Bo Kimble 

Derek Strong

• 1987 NCAA First Round (Indianapolis) - Xavier vs Missouri, UPI 

• 1990 NCAA Second Round (Indianapolis) - Xavier vs Georgetown, NY Times 

• 2004 NCAA First Round (Orlando) - Xavier vs Louisville, ESPN.com

• 2004 NCAA Second Round (Orlando) - Xavier vs Mississippi State, ESPN.com

• 2004 NCAA Atlanta Regional Semifinal - Xavier vs Texas, ESPN.com

• 1998 Xavier’s Women’s Soccer Atlantic 10 Championship, Xavier Newswire 

• Women's Soccer 20th Anniversary Video 

Cincinnati Gardens (RIP) - Xavier played there 1983-2000, with a 215-25 record there when the arena was the teams permanent home.

Cintas Center 

• David West 47 points vs Dayton, Feb 8. 2003, GoXavier.com Recap 

• West’s 47, Musketeer Moments video 

Tim Donovan 

• Donovan Wins 2001 Atlantic 10 Golf Championship, Xavier Nation Mag 

• Xavier Basketball Academic Record, NCAA.com

Sr. Rose Ann Fleming 

• Fleming in New York Times 

• Fleming on ESPN 

• Fleming in The Point Guard, Student Produced Documentary 

• Fleming book, Out of Habit, My Life as Xavier’ University’s Unlikely Point Guard 

Montgomery Inn 


SET PIECES

Social Media Marketing with Michael Stelzner 

#TwitterSmarter with Madalyn Sklar 

Social Pros with Jay Baer and Adam Brown 

Talking Points with Hanson and Hunt 

#FutureProof with Sarah and Stephen Waddington 

For Immediate Release 

NACDA

CoSiDA 

PRSA Issues and Trends 

Fieldhouse Media 

PR Daily 

PRSA Tactics 

Jon Gordon 

Jeremy Darlow 

The Energy Bus, by Jon Gordon 

Training Camp, by Jon Gordon 

The Carpenter, by Jon Gordon 

The Five Dysfunctions of a Team, by Patrick Lencioni 

Death by Meeting, by Patrick Lencioni 

Why the Best are the Best, by Kevin Eastman 

Homeland 

Last Dance 

This Is Us 

Chicago Med 

Chicago Fire 

Chicago PD 

Big Red Machine 

Pete Rose 

1994 World Cup Detroit, WDIV 

2017 NCAA West Regional semifinal - Xavier vs Arizona, ESPN.com

2003 Women’s World Cup Moved to US, NY Times

 

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