Ep. 2: Tom Eiser
"It isn’t just about the meal that’s put out or something like that. It’s every little detail of making each person that comes there feel like they are important. Let’s be honest, their experience they have will impact how they cover us."
Tom Eiser has handled media relations for Xavier University’s men’s basketball team since 1986.
During his tenure, the Musketeers have had 33 winning seasons, 25 NCAA Tournament appearances, numerous All-Americans as well as a National Player and Coach of the Year.
Yet, during our conversation, the Cincinnati native was quick to talk about the achievements of many other Xavier teams, including women’s soccer, men’s golf, and even football.
It’s that kind of “all for one” spirit that has made Eiser the perfect fit for a decades-long career at Xavier where he serves as Associate Athletic Director for Communications.
In this episode, Eiser talks about boosting the profile of athletes and coaches on the national stage, how the job has changed with the media landscape, shares what he considers some of Xavier’s greatest moments and what he emphasizes to make the media feel welcome.
Below are Show Notes from Episode 2 with Tom Eiser.
• 2017-18 Men’s Basketball Media Guide CoSIDA Publications and Digital Design Contest Third Place
• 2016-17 Men’s Basketball Media Guide CoSIDA Publications and Digital Design Contest Second Place
• 2012-13 Men’s Basketball Media Guide CoSIDA Publications Contest Second Place
• 2010-11 Men’s Basketball Media Guide CoSIDA Publications Contest First Place
• 2019-20 Xavier Men’s Basketball Game Presentation - Intro Video
• Xavier Athletic Hall of Fame
• Xavier football history
• Detroit Titans Football history
• 1950 Salad Bowl, Xavier University News
• Larkin Sets Scoring Record, WCPO
• Romain Sato Matryoshka Nesting Dolls
• David West Bobblehead and keychain
• Chris Mack Named 2016 USBWA Coach of the Year, Cincinnati Enquirer
• Xavier on The Athletic
• Xavier in Cincinnati Enquirer
• Xavier Track & Field
• Xavier Cross Country
• Xavier Women’s Soccer
• Xavier Men’s Golf
• Xavier Women’s Golf
• Xavier Men’s Tennis
• Xavier Women’s Tennis
• Xavier Men’s Basketball History, Sports-Reference.com
• 2010 NCAA West Regional Semifinal (Salt Lake City) - Xavier vs Kansas State, Highlight
• Xavier 115, Loyola Marymount 113 on Jan. 2, 1990 Box Score
• 1987 NCAA First Round (Indianapolis) - Xavier vs Missouri, UPI
• 1990 NCAA Second Round (Indianapolis) - Xavier vs Georgetown, NY Times
• 2004 NCAA First Round (Orlando) - Xavier vs Louisville, ESPN.com
• 2004 NCAA Second Round (Orlando) - Xavier vs Mississippi State, ESPN.com
• 2004 NCAA Atlanta Regional Semifinal - Xavier vs Texas, ESPN.com
• 1998 Xavier’s Women’s Soccer Atlantic 10 Championship, Xavier Newswire
• Women's Soccer 20th Anniversary Video
• Cincinnati Gardens (RIP) - Xavier played there 1983-2000, with a 215-25 record there when the arena was the teams permanent home.
• David West 47 points vs Dayton, Feb 8. 2003, GoXavier.com Recap
• West’s 47, Musketeer Moments video
• Donovan Wins 2001 Atlantic 10 Golf Championship, Xavier Nation Mag
• Xavier Basketball Academic Record, NCAA.com
• Fleming in New York Times
• Fleming on ESPN
• Fleming in The Point Guard, Student Produced Documentary
Social Media Marketing with Michael Stelzner
#TwitterSmarter with Madalyn Sklar
Social Pros with Jay Baer and Adam Brown
Talking Points with Hanson and Hunt
#FutureProof with Sarah and Stephen Waddington
PRSA Issues and Trends
The Energy Bus, by Jon Gordon
Training Camp, by Jon Gordon
The Carpenter, by Jon Gordon
The Five Dysfunctions of a Team, by Patrick Lencioni
Death by Meeting, by Patrick Lencioni
Why the Best are the Best, by Kevin Eastman
1994 World Cup Detroit, WDIV
2017 NCAA West Regional semifinal - Xavier vs Arizona, ESPN.com
2003 Women’s World Cup Moved to US, NY Times