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Ep. 26 - Katie Spellman

Updated: Nov 13, 2020

"I don't think there's any point in anyone hiring me unless unless they are going to believe that the work they're going to put in is going to benefit them.”

Katie Spellman credits her work as a newspaper editor in helping her be very effective in her current role as a sports communication consultant where she works with both athletes and events on their PR and social media. On the event side, Katie has been hired by tennis tournaments to oversee not only their media relations outreach but also media operations during the competition all while creating unique and entertaining content for digital platforms. Katie’s athlete clients include two players in the Top 10 of the WTA Rankings, and in this episode she explains what that work is like. Katie also goes into great detail about her work with Petra Kvitova, from the highs of her two Wimbledon titles to the trials that came when Petra suffered a career threatening injury during a home invasion.

Show Notes for Episode 26:

Katie Spellman

Website | Twitter | Instagram | LinkedIn


2014 Wimbledon Ball, Daily Mail

Petra Kvitova

Kvitova wins Wimbledon, BBC

Novak Djokovic

Djokovic wins Wimbledon, BBC


Petra wins first Wimbledon in 2011, BBC

Roger Federer

Federer transcripts, ASAP Sports

Maria Sharapova

Sharapova transcripts, ASAP Sports

Kvitova transcripts, ASAP Sports

Peter Pan by J.M. Barrie

Secret Garden by Frances Hodgson Burnett

Kvitova attacked,

Hopman Cup

Kvitova withdraws from 2017 Hopman Cup, AP


Marijn Bal

Press conference three days after attack, NY Times

Press conference video, AP

Jiri Vanek

Player response to Petra, Australian Open

Petra reflects on BNP Paribas Open fan support (video)

Roland Garros

2017 Roland Garros pre-tournament press conference, ASAP Sports

Press conference video snippet, The Guardian

Kvitova Emotional in Return to French Open, Sports Illustrated

Petra wins Birmingham, NY Times

Playing at Wimbledon Again a Victory for Petra Kvitova, ESPN (video)

Bonnie Ford

Holding Her Own by Bonnie Ford, ESPN The Magazine

Simona Halep

Halep wins 2019 Wimbledon, BBC

Halep tweets positive test for COVID

Prince William tested positive in April, BBC

Rogers Cup

Connecticut Open

Eclipse PSA video

Shot clock video

Media Training 101 video

US Open Will Use a Serve Clock in Main Draw, NY Times


Sunday Mirror

The Times

Katie Spellman PR on Instagram

Best of Five Introduction

Anne Worcester

Universal Tennis Rating

Stacey Allaster

Eloise Tyson

Courtney Nguyen


Brene Brown Unlocking episode with Emily and Amelia Nagoski

Burnout by Emily and Amelia Nagoski

Jess Smith

Jen Hartmann

Untamed by Glennon Doyle

Commonwealth Games

Schitt’s Creek

Katie's son, Jack, growing up through credentials

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