"My wish for the next few years is hopefully a minimum standard. I would love to see leagues providing guidance and stronger language to hold teams somewhat accountable for that."
Kristen Fulmer brings a wealth of non-sports experience with her as the Founder of Recipric. Careful to distinguish it as an agency not a consultancy, Recipric is seeking to redefine homefield advantage by working with organizations to bring sustainability to many facets of an operation. A big part of this effort is related to the environment and finding energy and waste reductions, but Kristen also works with teams to find efficiencies and opportunities to improve performance of both front office staff and players. Kristen views the events of 2020 as a great opportunity to do things differently as arenas and stadiums slowly begin filling again. She also sees the past year as pivotal for athletes and teams pursuing social justice, which she feels is in line with sustainability goals.
Listen to the episode here and below it you can find show notes.
WeWork May Lay Off Thousands - NY Times, Nov. 2019
2020: The Year in Sports When Everybody Lost - NY Times, Dec. 2020
Recipric: Agency Not Consultancy - Instagram
Anaerobic Digester at
Cleveland's Progressive Field
College Green Team example - University of Washington
Hard Rock Stadium to Eliminate 99.4% of Single Use Plastics by 2020 - Forbes, Nov. 2019
Sports Stadiums Embrace the Advantages of LED Lights - Washington Post, Oct. 2014
Greener Sports Venues are Reducing Costs - Wharton
Giants Play Under Eerie Orange Skies - USA Today, Sept. 2020
NBA bubble - SportsTechie
2020 Sportsperson of the Year: The Activist Athlete - Sports Illustrated, Dec. 2020
Voting, Activism Replace Practice, Games in US Sports World - AP, Nov. 2020
Nelson Mandela and Sports - Yahoo!, Dec. 2013
NFL Teams Aid in COVID Relief - NFL, March 2020
Teams, Players Help Arena Workers - CBS, March 2020
Arenas, Stadiums Find New Life as Safer Options for Voting - AP, Oct. 2020
Suter Trying to Get Teammates to Cut Use of Plastic - Milwaukee Journal Sentinel, Feb. 2019
All We Can Save by Ayana Johnson and Katharine Wilkinson
Drawdown by Paul Hawken