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Ep. 34 - Kristen Fulmer

Updated: Jan 20, 2021

"My wish for the next few years is hopefully a minimum standard. I would love to see leagues providing guidance and stronger language to hold teams somewhat accountable for that."

Kristen Fulmer brings a wealth of non-sports experience with her as the Founder of Recipric. Careful to distinguish it as an agency not a consultancy, Recipric is seeking to redefine homefield advantage by working with organizations to bring sustainability to many facets of an operation. A big part of this effort is related to the environment and finding energy and waste reductions, but Kristen also works with teams to find efficiencies and opportunities to improve performance of both front office staff and players. Kristen views the events of 2020 as a great opportunity to do things differently as arenas and stadiums slowly begin filling again. She also sees the past year as pivotal for athletes and teams pursuing social justice, which she feels is in line with sustainability goals.

Listen to the episode here and below it you can find show notes.

Kristen Fulmer

WeWork May Lay Off Thousands - NY Times, Nov. 2019

Anaerobic Digester at

Cleveland's Progressive Field

College Green Team example - University of Washington

Giants Play Under Eerie Orange Skies - USA Today, Sept. 2020

NBA bubble - SportsTechie

Nelson Mandela and Sports - Yahoo!, Dec. 2013

Suter Trying to Get Teammates to Cut Use of Plastic - Milwaukee Journal Sentinel, Feb. 2019


All We Can Save by Ayana Johnson and Katharine Wilkinson

Drawdown by Paul Hawken

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