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Ep. 34 - Kristen Fulmer

Updated: Jan 20, 2021

"My wish for the next few years is hopefully a minimum standard. I would love to see leagues providing guidance and stronger language to hold teams somewhat accountable for that."

Kristen Fulmer brings a wealth of non-sports experience with her as the Founder of Recipric. Careful to distinguish it as an agency not a consultancy, Recipric is seeking to redefine homefield advantage by working with organizations to bring sustainability to many facets of an operation. A big part of this effort is related to the environment and finding energy and waste reductions, but Kristen also works with teams to find efficiencies and opportunities to improve performance of both front office staff and players. Kristen views the events of 2020 as a great opportunity to do things differently as arenas and stadiums slowly begin filling again. She also sees the past year as pivotal for athletes and teams pursuing social justice, which she feels is in line with sustainability goals.

Listen to the episode here and below it you can find show notes.

Kristen Fulmer

Biography | LinkedIn


About | LinkedIn | Instagram | Twitter

Class A Office Space

Color temperature of lighting

Circadian rhythm

Green Sports Alliance

Green Sports Alliance Summit


WeWork May Lay Off Thousands - NY Times, Nov. 2019

2020: The Year in Sports When Everybody Lost - NY Times, Dec. 2020

Recipric: Agency Not Consultancy - Instagram

Zero waste

Anaerobic Digester

Anaerobic Digester at

Cleveland's Progressive Field

Recipric at 2019 Major League Baseball All-Star Game

College Green Team example - University of Washington

Hard Rock Stadium to Eliminate 99.4% of Single Use Plastics by 2020 - Forbes, Nov. 2019

Sports Stadiums Embrace the Advantages of LED Lights - Washington Post, Oct. 2014

Greener Sports Venues are Reducing Costs - Wharton

Giants Play Under Eerie Orange Skies - USA Today, Sept. 2020

NBA bubble - SportsTechie

Carbon Offsetting

2020 Sportsperson of the Year: The Activist Athlete - Sports Illustrated, Dec. 2020

Voting, Activism Replace Practice, Games in US Sports World - AP, Nov. 2020

Nelson Mandela and Sports - Yahoo!, Dec. 2013

Sports Figures Speak Out Against the Killing of George Floyd - NPR

NFL Teams Aid in COVID Relief - NFL, March 2020

Teams, Players Help Arena Workers - CBS, March 2020

Arenas, Stadiums Find New Life as Safer Options for Voting - AP, Oct. 2020

United Nations Sustainable Development Goals

Eco Athletes

Brent Suter

Brent Suter on Green Sports Blog

Suter Trying to Get Teammates to Cut Use of Plastic - Milwaukee Journal Sentinel, Feb. 2019

Duke basketball

Virginia Tech football

Seattle Kraken


Women in Sustainability

Women in Sustainability Design the Future podcast

Lindsay Baker

Green Sports ROI

Sport Ecology Group

Sport Ecology Group podcast

All We Can Save by Ayana Johnson and Katharine Wilkinson

Drawdown by Paul Hawken

2001 NCAA Champion Duke Blue Devils

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