Credentials Only
Ep. 37 - Matt Humphrey
"I would say almost to a driver, they all get it. They all get the importance of the media and the importance of having media tell their story and the power that the media has to tell their story and to deliver value to not only NASCAR, but also their brand."

Matt Humphrey does not need a lot of motivation to get to work because the sensory overload he experiences from being on the infield of a track stands his hair on end and keeps him excited to come back as Director, Racing Communications at NASCAR. In this episode, Matt discusses why he thinks NASCAR is at the dawning of a golden age, sharing how a revamped schedule and celebrity ownership, among other things, have a lot to do with that. He also provides an insider’s look at what was like to be one of the very first sports to return to competition following the initial COVID-19 suspension. Matt also shares how he keeps up with drivers across a number of different racing circuits, how he and his colleagues prepare to handle a serious incident on a track and how it benefits NASCAR that so many people in all aspects of the sport tend to stay involved for many, many years.
Listen to the episode here and find show notes below.
Matt Humphrey
NASCAR Camping World Truck Series
NASCAR Advance Auto Parts Weekly Series
Kyle Busch Wins at Texas Motor Speedway After 3-Day Rain Delay
Daytona Dynasty - ESPN.com on the France Family (2013)
Trackhouse Racing Team Adds Pitbull as Partner
Michael Jordan and Denny Hamlin Partner to form new NASCAR Team
Floyd Mayweather Floyd Mayweather's Racing Team, Spire Motorsports Discussing Partnership
International Speedway Corporation
NASCAR 2021 Cup Series Schedule Revealed
Bank of American Roval 400 in Charlotte
eNASCAR iRacing Pro Invitational Series Returns in 2021
NASCAR Produces PPE During COVID
NASCAR Cup Series Championship at Phoenix 2020
Jimmie Johnson Recalls Herzogs
Trevor Bayne wins 2011 Daytona 500
SET PIECES
At the Altar of Speed: The Fast Life and Tragic Death of Dale Earnhardt by Leigh Montville
Earnhardt Nation: The Full-Throttle Saga of NASCAR's First Family by Jay Busbee
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google by Scott Galloway