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Ep. 40 - Jeff Chandler

"We are analyzing everything else out in the marketplace to help inform us in our decisions across the company. So not just on the marketing side, but on the product side as well."

Jeff Chandler remembers when he started with Fanatics in 2008 it was best known for having stores in a couple Jacksonville malls. Today, he works as Director of Business Development as the company’s officially licensed merchandise business has grown to nearly $2.5 billion of revenue per year. In this episode, Jeff describes how Fanatics uses a v-commerce approach along with data and analytics to maintain agility in order to respond to a wide variety of events across an array of sports. This model has resulted in efficiency, reduced waste and incredible growth. Jeff also looks back on his own football career as a kicker at the University of Florida and in the NFL. He also shares how he works with Fanatics to help NFL players transition out of the league through the NFLPA’s externship program.

Listen to the episode here and find show notes below:

Jeff Chandler

NFL Stats | Florida History

About Fanatics | Shop Fanatics

Fanatics V-Commerce Approach

Tom Brady to Buccaneers

Lebron James to Lakers

J.J. Watt free agency (Watt signed with Arizona after this episode was recorded)

Kansas City Royals win 2015 World Series


JC Penny




Peter Millar

Vineyard Vines

Majestic Athletic

Fanatics to Acquire Majestic (2017)

Major League Baseball


Learfield IMG


Fanatics pairs with Hillhouse Capital to start China-based Operation


Fanatics Acquires Kitbag (2016)

Popularity of NBA in China

Popularity of NFL in China

Brian Swallow

Football Fanatics

University of Florida Gators

Southeastern Conference

eBay Enterprise (formerly GSI Commerce)

GSI Commerce to Acquire Fanatics (2011)

Fanatics Acquires Dreams (2012)

Fanatics Acquires Top of the World (2020)

Fanatics Acquires WinCraft (2020)

Michael Rubin

Doug Mack

All In Challenge

Robert Kraft Super Bowl ring in All In Challenge

Meek Mill Rolls Royce in All In Challenge

Dodger for a Day in All In Challenge

Tennessee in All In Challenge

Fanatics Converts Factory to Make PPE

VCU Reaches 2011 Final Four

Bracket Buster shirt

Florida Gulf Coast 2013 Final Four

University of North Carolina

Duke University

University of Kentucky

Name, Image, Likeness

Trevor Lawrence

Fanatics Authentic

Rex Grossman

Steve Spurrier

Steve Spurrier Heisman

2003 playoff game vs Giants highlights

NFL Externship Program


D1 Ticker

Sports Business Journal

Front Office Sports

2PM Inc

No Laying Up

Retail Insider

Retail Dive

A Course Called Scotland by Tom Coyne

Barbarian Days: A Surfing Life by William Finnegan

Jacksonville Tea Men

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