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Ep. 45 - Kevin DeShazo

"It's such a massive shift from, 'Come scare them off of (social media),' to, 'Will you show them how to make money off of it?' And it's in just 10 years. That's a drastic, drastic change in a pretty short timespan."

Kevin DeShazo broke into sports by consulting college athletes and athletic departments about social media. In just one decade, the conversations have changed from warning of the pitfalls to encouraging engagement, and even monetization, of the platforms. His work with Fieldhouse Media is expanding to focus more on the personal development of college athletes. Kevin has now also started Culture Wins to help organizations build leaders and establish cultures to better all who are involved.

In this episode he shares great advice on all these fronts while also explaining his unique path into the sports world. He also gives an overview of all three of the books he has written, including the 2020 release “Keep Chopping Wood.”

Listen to the episode here and find show notes below.

Kevin DeShazo Website | Email LinkedIn | Twitter | Instagram | YouTube

FieldHouse Media | Culture Wins

Michael Jordan

Chicago Bulls

Oklahoma State University

GIANT Worldwide





Oklahoma City Thunder

Name, Image, Likeness

Trevor Lawrence

Clemson Tigers

Zac Logsdon

Old Hat Creative

Winning is Not a Strategy by Zac Logsdon

How the Dolphins Generated $4 million in Sales Using Facebook Video

What is NFT?

NBA Top Shot

Jeremy Kubicek

John Maxwell

Catalyst Conference



Leadership Interrupted

Keep Chopping Wood

Locker Room Prop Costs Jaguars Their Punter

Sports Leadership podcast

Leadership Minute

Coffee With Kevin

Billie Eilish: The World's a Little Blurry

Kevin on Twitter | Instagram | LinkedIn | Email


3, 2, 1 Thursday

Atomic Habits by James Clear

Daily Stoic

The Boy Who Would be King by Ryan Holiday


Will Ferrell on Smartless

Melissa McCarthy on Smartless

All it Takes is a Goal

Blaze Bozarth


Leadership on Purpose

Kevin on Leadership on Purpose

Brad Stulberg The Growth Equation

Cody Royle

Where Others Won't book + pod

Shane Parris

Farnam Street

Atomic Habits by James Clear

A Failure of Nerve: Leadership in the Age of Quick Fix by Edwin H. Friedman

Man's Search for Meaning by Viktor Frankl

The Power of a Humble Life by Richard Simmons

Phil Beckner

1994 Arkansas NCAA Championship

Scotty Thurman shot

Scotty Thurman

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