Ep. 33 - Matt Gardner
"I think the days of utilizing all of your digital elements just to to hit as many people as possible are quickly dwindling. Finding ways that you can have one to one conversations with your fan base and your customers is really what we're all striving for."
Matt Gardner is finding more and more ways to leverage touch points with fans in his role of Vice President, Digital Media & Emerging Technology at the St. Louis Blues. In nearly two decades in the space, Matt has seen firsthand how much closer fans are able to get as new technologies have come online and knows that many of those areas of growth have been made increasingly important because of COVID-19. Matt also shares how he found value in taking on work outside of sports during his career and gives great anecdotes on what it is like to work for a team during a championship season, from how his digital team covered the Blues triumph to his own experience with the coveted Stanley Cup.
Listen to the episode with Matt Gardner here and find show notes below.
NOTES
Matt Gardner
LinkedIn | Twitter St. Louis Blues
St Louis wins 2019 Stanley Cup, Game 7 Highlights
Is it wrong to touch the Stanley Cup if you didn't earn it? - NBC Sports
The Summer With Stanley - St. Louis Blues
Stanley Cup Journal - Hockey Hall of Fame
NHL, Disney Streaming Services Digital Experience For Fans
A Glimpse of Life in the Bubble
Blues Create Season Ticket Wait List
Nick Hessler on Credentials Only
Blues Make Big Splash on First Day of Free Agency
Pat Maroon double OT goal highlight
Stillman, Dewitt show St. Louis solidarity with puck drop
Players show up at bar with Cup
Stanley Cup goes to Anheuser-Busch
SET PIECES
Ride of a Lifetime by Bob Iger
Shoe Dog by Phil Knight